CMO’s Message

The notion of time itself has shifted, where we spend our time, who we share our time with and what we choose to do with it.

It’s great to see this magazine in production despite the challenges all around us right now. It reaffirms the importance of work done by the #ReadAtlantic communitycreators, producers and providersas well as of the core value of books.  

The notion of time itself has shifted, where we spend our time, who we share our time with and what we choose to do with it. Spending more time with family has been the real silver lining for me. We will know each other better from this. We have had great adventures exploring new activities around the house. We’ve rediscovered some forgotten favorites; local books have been our trusty guides! 

Books are also providing a much needed break from the news cycle, an offscreen mental escape, beyond some of the other looming pressures, like economics.  

It is important, however, to address that economic pressure, especially on a small cultural industry like local books. The reaction and resilience of the #ReadAtlantic community has been outstanding.  

Creators are still writing and illustrating the next crop of great local books, all while learning new technology, hosting virtual readings and events.  

Producers are polishing pending titles, coordinating printing and transportation, while maintaining the safety and wellness of their staff.  

Local bookstores, libraries and event coordinators, our #ReadAtlantic Providers are meeting readers at the curb, on their doorstep and through their digital devices in brand new ways.  

If you can, it is an important time to support all members of the #ReadAtlantic community. You can do so simply by reading great local books.  

Please take a minute visit our new website AtlanticBooks.ca, where you can browse our special “mini-collections,” download free samples, find available titles from your local bookstore or library, or buy online from our publishers. 

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Alex Liot is the Chief Marketing Officer of the Atlantic Publishers' Marketing Association.

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CMO’s Message

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